Your plan should be tailored with specific goals and objectives that incorporate a mix of the following items:
> press releases announcing new products, services, awards, industry and community involvement
> a press kit to introduce (or re-introduce) your company to the press
> letters to the editor, blogs, white papers, newsletters, and feature articles
> nurture a positive relationship with the press by offering yourself as an expert in your field
> special events, trade shows and community involvement
MAST Communications will help you develop a public relations strategy that will enhance your brand and strengthen your image in your community or industry.
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