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public relations challenges

What are your specific public relations challenges?

• Our public relations plan consists of sending out service/product
   press releases. What else can we do...
• We want to get editors and reporters interested in our company.
• We want to get recognition for our good works without
   “blowing our own horn”
• Increase our pr presence online
• A company-wide communications plan in place to respond to a crisis
  (or even negative press coverage).
• Measure the effectiveness of my public relations program

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