Properly planned and executed, a public relations program builds relationships and credibility with the people who report the news. It’s also an effective way to reach your customers and prospects through the third-party perspective of the press.
> introduce your company to the marketplace
> promote your products and/or your cause
> identify you as an “expert opinion” to whom the media will turn to
> establish your company as a good citizen
> increase sales through positive press about your product and company