Unlike other forms of marketing, Direct Marketing, online or offline, allows one-on-one communication with a specific, pre-defined audience. It makes an offer and solicits a direct response, making it the most measurable form of marketing. E-mail marketing gives you the added benefit of immediacy for very low cost. As with all other forms of marketing, reaching your audience is paramount and the key to your success is a targeted database.
> Promote lead generation to increase sales
> Encourage foot traffic to an event or store
> Drive buyers to visit your web site
> Cost-effectively communicate with your
audience about new products,
special events or other information